About Bogwood

Bogwood is a media and marketing company with four divisions:

• Bogwood Films: specializing in filmed entertainment, commercials, and online videos
• Bogwood Advertising: Madison Avenue experience and A-List ideas now available for businesses of any size
• The Trixie Agency: Design with a personal touch
• Bogwood Press: Independent publisher of thriller, fantasy, and humor books

About Randy Nargi

Nargi is the founder and CEO of Bogwood, Inc. He has over 20 years of marketing and advertising experience, in a wide range of industries.

Randy Nargi began his career in New York, working as a creative copywriter for two large ad agencies: D’Arcy, Masius, Benton & Bowles and Saatchi & Saatchi. His clients included a number of Procter & Gamble brands (Crest toothpaste, Pampers, Tide, etc.) and General Mills brands (Trix, Count Chocula, etc.).

In 1990, Nargi was recruited to Seattle’s largest ad agency EvansGroup (now Publicis), where he headed up the creative and strategic teams for a number of fast-paced regional and national retail accounts, including Bank of America/Seafirst Bank, Eagle Hardware (now Lowe’s), Ben Bridge Jeweler, QFC supermarkets, Lindal Cedar Homes, and many more.

In 1998, Nargi was brought on as one of the founding executives of Mercata, Paul Allen’s initial venture into e-commerce. Nargi was part of the small team that developed the business model and, as VP of Marketing, was responsible for creating the Mercata brand from scratch and building it from zero awareness to one of the top online shopping destinations within 12 months. He managed a marketing budget of US$36MM.

After Mercata, Nargi joined Classmates.com, a company that wanted to expand beyond its initial business as a high school reunion site. As VP of Marketing, he worked to expand the business model and introduce new products and services which helped the company increase revenue 94% within a year and achieve net income profitability for the first time.

Senior management at Drugstore.com engaged Nargi as a consultant to help them improve customer experience, site conversion, and customer retention. Impressed by the results he achieved, they brought him on full time. The CEO asked Nargi to head up marketing (Acquisition & Retention). By implementing ROI-based marketing programs, Nargi was able to increase site conversion and reduce new customer acquisition costs by 36%.

Nargi started Bogwood in 2003. Recent projects have included Crowdkind, Fred Silverman/Gabcast, Matthews Auto Group, Sharp Copiers/Japan, Earthbound Farms organic produce, Gardenburger, UtilX Corporation, Procard Systems, Aviva Water, E&M Gold Honey, Mike Scarff Subaru, Lone Mountain Roofing, and Southwest Windpower.