Brilliant Ideas That Help Companies Move the Needle
Your Prospects Are Making a Choice…
People have more choices than ever. These choices are not just between you and your competitors. Sometimes the choice involves a different industry. Or even not making a choice at all (inaction).
Deep down, marketing is not about logos or websites or TV commercials or Facebook ads.
Marketing really is every single action you take to help your ideal customers choose you.
Here’s How We Make Them Choose You
Build a Foundation
Before you spend a penny on acquiring customers, you need to create a Marketing Infrastructure that provides a sound foundation for all future marketing efforts. These are the fundamentals (Customer Analysis, Positioning, Branding/Naming/Logo, Website, Explainer Video) that are necessary for any successful marketing programs.
Get More of the Right Customers
Next we focus on getting more of the right (profitable) customers using a combination of “push” marketing (advertising) and “pull marketing” (content) in a way that is both scalable and that provides a meaningful return on investment.
Turn Customers Into Advocates
Because it is always easier and more profitable to retain existing customers, we help with reward programs and loyalty efforts. We can also help you build a referral engine that makes it easy for existing customers to bring you new customers.
Specific Ways We Can Help
We can translate your desired brand attributes into names, color schemes, and logos which will help differentiate you from the competition. Here are some sample logos we’ve created.
We can bring your company’s product or service to life in an entertaining, informative explainer video.
Increase awareness and communicate your points-of-difference with TV commercials, radio commercials, print ads, outdoor ads, and digital marketing that stands out.
We’re the “Choice Hackers”
We can help with a full spectrum of strategy and tactics designed to produce a single outcome:
More of Your Best Prospects Choose You
Skills We Use
Marketing Strategy 87%
Video Creation 95%
Graphic Design 90%
Digital Marketing 78%
Randy began his advertising career on Madison Avenue with two large international ad agencies: DMB&B and Saatchi & Saatchi. He created advertising for well-known companies (P&G, General Mills) and brands (Crest toothpaste, Tide detergent, Trix cereal, Entenmann’s baked goods) for several years before being recruited to work at Seattle’s largest ad agency (EvansGroup) where he headed up the Seafirst/Bank of America creative team and also worked on other key clients (including QFC, Eddie Bauer, Eagle Hardware, NW Ford Dealers). In 1998, he was one of the founding team members of the innovative Paul Allen e-commerce company Mercata and later headed up marketing for Classmates.com and Drugstore.com.
VP/Creative: Publicis Advertising
Sr. Director Marketing & Store Operations: Drugstore.com
Jessi received her BA in Art from Binghamton University in New York, after graduating from the prestigious Bronx High School of Science. Her training includes four years at top Madison Avenue advertising agencies, internships with established graphic designers, and further study at the School of Visual Arts, the School of Visual Concepts, New York Institute of Technology, as well as individual course work. She has received awards for her design from Best of Business Card Design and Studio magazine. She has also served as a judge at the New York Festivals advertising competition and taught graphic design at The Art Institute. As a published author, designer, photographer, and illustrator, she approaches projects with the objective of creating the most effective possible communications, and is extra passionate about helping non-profits attain better results within their budget.